The transformation began with a new website designed to be bold, approachable, and easy to maintain across all geographies. The front showcases the personality of the company and potential of a partnership, while the backend and marketing automation integrations made marketing and sales insights more available and granular than ever.
Reward Gateway Homepage
Reward Gateway Site Interior
The new strategy required a new content strategy. Previous marketing efforts were largely local events and physical ad buys. To scale our efforts across countries, we moved to content marketing, creating attractive, useful, on-brand resources to assist and ultimately attract new customers.
Reward Gateway eBook Cover
Reward Gateway eBook Interior Spread
The marketing strategy also included a series of educational seminars around employee communications and engagement, as well as an awards show judged by industry leaders to recognize individuals and companies excelling in the space.
Engagement Excellence Awards Homepage
Upon expanding into the wellbeing space we continued our content creation strategy, conducting our own research and presenting the results as free resources, seminars, and online events.
Reward Gateway Wellbeing Infographic
As we continued to expand within the HR space, we continued to expand our digital properties, especially to educate and recognize HR professionals around the world.
Reward Gateway HR100 Site Homepage