WAVEFORM is a concept identity and packaging system for an aftermarket guitar hardware and effects manufacturer. While some guitar equipment manufacturers harp on heritage and ‘vintage’ sound, WAVEFORM is designed to wear it’s modernity and forward thinking attitude on it’s sleeve.
The packaging system expands on the identity, juxtaposing clean lines and flat, bold color against the raw materials of the package. The system includes naming conventions designed to demystify the sound of the product enclosed.
WAVEFORM’s identity can be expanded by illustration, continuing the clean geometric presentation and incorporating the language of the engineering behind the products themselves.
The illustrative variations are designed to be strong when applied to promotional material and merchandise.